by Beth Levine | Jan 17, 2011 | Just Mouthing Off
Making a good impression. Being memorable. Commanding respect and attention. Having an elevator pitch. All worthy, all very fleeting, opportunities. But how do you get there?
Get out of the weeds and go up to 30,000 ft., that’s how!
Easier said than done, so let’s start with baby steps. First, challenge yourself to recognize the difference between a message and information. A message is a visionary, thematic, or bigger picture statement … it’s the super high-altitude stuff. A message conveys value or benefit or significance. Information is data, lists, or examples. Information conveys features … it’s the weeds. Information obviously is useful and often necessary, but it can get lost – and your point can get lost – if it’s not packaged and wrapped inside of a message. Think WHY vs. WHAT; and think about why first, and then what.
Take, for example, the all-important personal introduction or elevator pitch for yourself, your organization, or your project. Needs to be brief. Needs to make a good impression. Needs to be memorable. Needs to command respect and attention. Rather than introducing yourself with name, rank and serial number (all hardcore info), go up to 30,000 ft and introduce yourself with a statement of why, a statement of vision, or a statement of value. Time permitting, you can then layer on some information.
Going up to 30,000 ft. and “going big” on messaging is hard, it takes some thought and some work. It may even take some poking and prodding from a friend or a coach. But if you can get there, the impression you leave will be enormously improved.
Your professional role may or may not demand that you be at 30,000 ft all the time, but certainly when time is limited and you need to be brief, you have no choice but to get out of the weeds and go straight up to 30,000 ft.
The view of you will be better when you’re up there!
by Beth Levine | Jan 11, 2011 | Just Mouthing Off
SmartTalkers, that is. SmartTalk (www.smartmouthgroup.com/events) begins on Wednesday, and I can’t wait!
Two groups of intrepid participants have signed up to try out this new pilot program I’m launching in Salt Lake City this year. SmartTalkers will do two things: they will learn how to bust through some of the mediocrity we all tolerate in presentations these days, and they will practice, practice, practice. It’ll be a workout for the brain and the mouth! And it’ll be fun, of course.
The SmartTalk groups comprise interesting and diverse professionals, yet all are successful and ambitious. I’m honored to be leading these groups and to have this opportunity to enhance some already very talented skill sets.
So watch out, there could be a professional in your office who starts to knock your socks off in the coming months! Let’s hope so …
by Beth Levine | Jan 4, 2011 | Just Mouthing Off
Last week, I pooh-poohed the mirror, I know. And this week, I’m asking you to take a good look at yourself … Are you really as interesting as you could be?
A couple of litmus tests for when you’re preparing to address a group:
- 1. Do you have something super useful, meaningful, or beneficial to leave them with? Regardless of your topic, you need to think about and identify what that little nugget of value might be. A play on words to help you remember: Give your audience a present when you present.
- 2. Are you talking about yourself or them? And if it’s about you, are you relating it to them? They say that a person’s attention span is significantly heightened when they hear the sound of their own name. Take a lesson from that; people like to hear about themselves.
- 3. Have you found a way to be entertaining or memorable? Do you have some presentation bling? Have you thought about what that might be? Anything from stories to poetry to pictures works. Think about what you might have in your arsenal.
If you can pass these litmus tests, you’re probably pretty interesting, congrats! If not, give some thought to the above … and we’ll talk.
by Beth Levine | Dec 28, 2010 | Just Mouthing Off
This is one of the most common pieces of advice I overhear when it comes to public speaking. In fact, I heard it just last week. Again. You’ve heard it too. But I’m calling phooey on the mirror.
Think about it. Practice in front of a mirror … Really? Why? Because it simulates reality? Because you are your most objective audience? Because looking at yourself talk will make you less nervous when it’s show time?
Folks, I don’t buy it. I love the idea of practice … if nothing else, practice at least gets you accustomed to managing your own nerves. And that’s actually something. Your nerves are your adrenaline, your body’s energy ramping itself up to perform and succeed. You need your nerves, and you need the experience of having and managing them rather than avoiding the speaking opportunity. But you also need some 360º feedback.
Practice in front of people, that’s what I suggest … colleagues, teammates, friends, and even family members. There’s nothing like a real audience, even a small one, who will give you feedback. I’ve seen real audiences, even small ones, who will give me feedback … but I’ll be honest, I’ve never seen one of those in the mirror!
by Beth Levine | Dec 20, 2010 | Just Mouthing Off
Whoa, December madness! But not in the way you’re thinking. Yes, it’s a busy month for shopping, celebrations, family and friends. But it also brings the busy anticipation of starting anew … and with that, resolutions!
The December madness I’m experiencing is the flurry of interest and motivation around being better. Better than they were last year, better than the competition, better than expected. Companies, organizations, and individual professionals always seem to inquire in December about the availability of workshops and coaching in order to be better speakers and presenters. The New Year is indeed a time to freshen, improve, and renew oneself. It’s also a time to buck the status quo, challenge oneself, and shoot for excellence! People are thinking about their resolutions for 2011 right now, and they aren’t just signing up at gyms for their bodies, they’re looking for places to work out their brains and their mouths too.
The December launch of SmartTalk has been timely indeed … http://smartmouthgroup.com/events.htm. Here’s to fresh starts … Let’s talk in 2011!
