by Beth Levine | Jan 19, 2016 | preparing for a presentation, public speaking
Use visualization and positive imagery …
Do breathing exercises …
Tell a joke …
Picture your audience in their underwear … Should you try these techniques? Will they put you at ease? Most important, will they help you engage your audience?
There’s a lot of multi-tasking required of a speaker while delivering a presentation:
- opening properly
- getting the amplification of the microphone or natural projection of the voice just right
- advancing slides or juggling A/V equipment
- making eye contact and employing good body language
- managing time, and
- remembering the flow of the presentation material
Honestly? The last thing a speaker needs is distracting gimmicks on top of the multi-tasking. I prefer the basics: simply focus on connecting with the audience.
In fact, the SmartMouth approach is based first and foremost on the concept of audience-centricity. Or, as I like to say, “It’s not all about you, it’s about them!” Getting back to basics in presentation training means reminding speakers to focus squarely on their audiences from preparation all the way through to the end of delivery.
What does this mean in practical terms? Well, here’s a short checklist to help you understand what I mean:
- When preparing a speech or presentation, think about what interest the audience might have in your topic and what aspect or angle would be most beneficial to them – rather than what interests you.
- Go to the front of the room worrying about giving your audience a good experience – rather than worrying about how you look or whether you sound smart. (You do look good, you made sure of that already! And you are smart, that’s why you’re at the front of the room!)
- Open by acknowledging your audience – offering a compliment, recognizing good work, identifying a common bond – before you introduce yourself or share anything about your background.
- Look at them as if you were trying to draw them in and make new friends. Even move toward them if you can slip away from the podium. Make the people in front of you a more important focus – than yourself and your material.
- Remember to smile, be present, use people’s names if you can, and be yourself. People really like all of those things. It puts them at ease and engages them. And when they’re at ease and engaged, you will be too!
by Beth Levine | Nov 29, 2015 | preparing for a presentation, public speaking
Ah, ‘tis the season of gratitude.
Just last week, we gave thanks for all that we’re fortunate to have in our lives – family, friends, food, shelter and so on. You need to look no further than your favorite social media sites to find countless memes that remind you of what to be grateful for and how to do it, especially at this time of year.
In fact, social media provides a never-ending parade of reminders about how to achieve higher levels of happiness, success as well as gratitude. I am as drawn to those reminders as the next person and I will admit, I agree with every beautiful, poignant saying I come across. I want to savor and save each one, but I rarely do.
Why are we posting, liking, and sometimes saving these images that 10 years ago would have been just a kitchy collection of refrigerator magnets? What are we striving for, feeling we’re lacking, or wanting to make better? Our lives, our relationships, our careers? If so, this is admirable, noble striving. But is it necessary?
Here’s my spin on this phenomenon: You’re drawn to these memes and you strive because you’re already good. You’re really good – you care, you make effort, you seek improvements, you’re on it. I bet you could make your own series of memes – based on your experiences and successes in your life, relationships and career – to inspire others. This is the thing: you’re already good and that’s why you are looking for more.
Because I’m a communications coach and not a life coach, let me translate this into relevant terms for those of you who are here for communication advice.
If you have worked with me, you know that my coaching is skewed heavily toward the content side (e.g. how to organize material, open and close) versus the delivery side (e.g. body language, voice). I have a fundamental philosophy about this, which is that if you are invited or expected to go to the front of the room, then you already have exhibited a certain level of confidence, competence and credibility. What you need, in that case, is to work on the finer points of grabbing and holding attention – and being really impressive. If that happens to require work on the delivery side, then so be it, but in my experience it usually requires more work on the content side.
Communication coaching, therefore, is not necessarily only for the ground floor level, it’s also for the top several floors. Working to up your game as a communicator or presenter is not something you do because you aren’t good or haven’t arrived, it’s something you do because you are good, you are successful … and you’re looking for that little bit more, that something extra to continue to set you apart.
Take a moment to turn your gratitude inward and appreciate who and where you are right now. Only then will you be ready and able to reach for more.
by Beth Levine | Nov 17, 2015 | preparing for a presentation, public speaking
“What are you working on these days?”
Pretty common question, right? What does your usual response sound like? Are you vague or are you detailed? Or does the question cause brain paralysis and stump you?
If I were to guess, your typical response, after you recover from the brain paralysis, probably sounds a lot like a checklist – projects, clients, cases, tasks, deadlines. Those typical responses are more than adequate; after all, they’re factual, to the point, and no-fluff.
But what are you leaving on the table? If you believe, as I do, that communication is the currency of success, then you’ll want to maximize the value of your communications every time you have the opportunity.
It doesn’t take much to kick things up a notch. Not to worry, you don’t have to self-promote or oversell anything. You just need to add the why, the value, or the purpose to your checklist items.
Here are some examples:
“I’m completing a software upgrade … so that our reporting is more consistent across the divisions and less prone to human error.”
“I’m planning our inaugural fundraising luncheon … in an effort to put a new twist on our brand and maximize attendance for our most important annual event.”
“I’m working with Client X on a project … that will enhance their ability to retain customers.”
“I’m still overseeing all of HR, IT and Finance for the company … basically keeping all the admin and support functions humming along so that everyone else can do their jobs well.”
By adding a “so that” clause at the end of your checklist item, you enhance not only the value of your work but also your own worth and reputation.
The difference between being informative and being influential is simply in being able to communicate the why or the value of your work. It’s pretty easy once you get the hang of it. Try it out, kick the value of your communication currency up a notch or two!
by Beth Levine | Nov 3, 2015 | preparing for a presentation, procrastination, public speaking
Mistakes, accidents, and breaches of reputational integrity happen. And when they do, there is an urgent duty for an organization to respond. Lawyers and crisis communications advisors huddle to hash out what the Communicator in Chief – usually the CEO – can and should say. While these occasions almost always call for #transparency and #graciousness, in the end, what comes out of the top executive’s mouth is up to him or her.
Recently, s^*t happened to Volkswagen and, while the CEO lost his job over the company’s widespread deception, the #transparency and #graciousness of his initial response might help save VW in the court of public opinion. The biggest obstacle facing VW now is regaining public trust, which will only happen if the company continues to communicate with the open and gracious language that the former CEO Dr. Winterkorn used as soon as the crisis began. [Read it here.]
Two other major public crises offer a study in contrasts for when s^*t happens (excerpted below from Jock Talk: 5 Communication Principles as Exemplified by Legends of the Sports World):
Johnson & Johnson CEO James E. Burke was widely praised for handling one of the worst corporate crises in one of the best and most proactive ways during the Tylenol poisoning episode in 1982. Seven people, including one child, died from cyanide-laced Tylenol pills in the Chicago area. From a crisis management point of view, Burke’s actions and words were exemplary. In response to the 1982 events, he ordered one of the first massive product recalls, pulling 31 million bottles (with a retail value of $100 million) of the nation’s best-selling pain reliever from shelves across the country and replacing them as soon as possible with what was at the time a brilliant innovation: tamper-resistant packaging, a quick-turnaround company initiative that Burke personally oversaw. The entire effort saved the Tylenol brand and reinforced J&J’s reputation and i ts long-term shareholder confidence.
From a communication standpoint, Burke was lauded for making himself available and accessible to the media during the crisis and for offering comments that were marked by compassion, genuine concern for the public’s safety, and open acknowledgment of the importance of the public’s trust. “People forget how we built up such a big and important franchise,” said Burke. “It was based on trust.”
In subsequent decades, Burke was showered with accolades for saving and rebuilding a brand and the corporation behind it and for his candor in the face of a crisis that threatened to take down both. In 2000 he was awarded the Presidential Medal of Freedom by President Bill Clinton, and three years later Burke was recognized by Fortune magazine as one of history’s ten greatest CEOs. Yet despite all of the attention and acclaim accorded him, in 2003 Burke reflected on the crisis: “When crises occurred that we never could have foreseen, our customers stuck by us in ways we never could have imagined. A company credo that put customers first and shareholders last ultimately benefited both groups.” Burke’s comments contained subtle deflections of praise along with a sincere sharing of recognition with others. Graciousness and leadership. Period.
In stark contrast, let’s look at the public remarks of former BP CEO Tony Hayward following the Deepwater Horizon disaster in 2010. When the explosion and sinking of an oil rig caused dangerous and unprecedented amounts of oil to spill into the Gulf of Mexico, the company took many of the right communications measures, including apologizing and reassuring the public through ads and public statements. But then came the CEO’s career-defining gaffe: In the face of loss of lives and livelihoods, Hayward said, on camera, “There’s no one who wants this thing over more than I do, I’d like my life back.” His lack of self-awareness and sensitivity concerning his audience met such broad criticism that Hayward resigned and was replaced a few short months after the incident.
In the face of difficulty, there is always room for a leader to step in and frame public discourse or sentiment. This is similar to what clergy do when they deliver a eulogy, offering the comfort and perspective their audience needs in that moment of loss. You, as a leader in an organization, will no doubt face moments when your audience is counting on you to tell them what they should do with their mixed, confusing, or sad feelings. And if the moment is big enough, what you say should be something that will help them move forward and that will endure.
by Beth Levine | Oct 20, 2015 | preparing for a presentation, public speaking
You know the saying “life is short, eat dessert first,” right? Well, in my view, the communication equivalent is “attention spans are short, deliver the point first.”
Presentations are too often long and tedious – a phenomenon that has given rise to short presentation formats like TED Talks, Pechakucha, and Takahashi. Audiences cannot get enough of these nano-presentations.
But how do you get there? How do you deliver “really important stuff” in short order like that? The answer is: Regardless of whether you have 6, 18 or 60 minutes, you deliver the main point first. Yep, serve dessert first.
Attention spans are and always have been short. What makes grabbing and holding attention more difficult these days is that we face more competition for attention. Handheld devices haven’t necessarily shortened people’s attention spans, like you might think, but they have provided audience members with what is literally a handy diversion.
In order to grab and hold onto your audience’s attention, you must prioritize – in two ways:
1. First, prioritize by bringing only the most relevant and compelling material to the presentation; you cannot bring everything you know about your topic.
2. Second, prioritize by flipping typical chronology and delivering your conclusion before you present your evidence (serve dessert first). You can do this for the presentation overall, as well as for each section of your presentation.
Let’s deconstruct how we typically communicate: When we want to make a point we usually present all our evidence and then finish with a conclusion, our main point. What if we were to flip the order and reconstruct? How about if you were to present your main point – or conclusion – first and then back it up with your evidence? This way, you grab your audience’s attention and give them context for understanding where all the information fits and why it’s significant so they’ll continue to pay attention.
If we were to deconstruct even further and dig into the two elements we’ve been talking about – conclusion and evidence – we arrive at what I call the separation of messages and information. For this explanation, I often use fish as a metaphor and retention-boosting imagery – big fish and little fish. Messages are your conclusions; they convey value or significance. I like to call messages your “big fish.” Information is your evidence; it’s all the background, details, facts and data that support your big fish. I call information your “little fish.”
The culprit behind the tediousness of most presentations is the little fish. Too often there are too many of them and they are delivered first. This, of course, forces the audience to wait to find out why the little fish are even important and then causes your audience to distract themselves.
Do yourself and your audience a big favor: Do the work ahead of time to separate out your big fish from your little fish and then lead with your big fish (serve dessert first). Your big fish will grab your audience’s attention and not only will it give them a reason to hang in there with you but it also will give them something they can remember.
by Beth Levine | Oct 4, 2015 | preparing for a presentation, public speaking
Time for some hands-on learning!
The learning is in your hands today, and the lesson is transparency. If you choose to read on, you’ll pick up a few tips about being a transparent communicator and then you’ll get a chance to practice what you learn.
But first, what do I mean by transparency anyway? It’s kind of a buzzword, right? Well, transparency in communications comes in two forms—informational and emotional. It’s about being open and real with news and information as well as with feelings and reactions.
Here are 3 tips for being a more transparent communicator:
1. Let your audiences know what they can expect or what they’re going to get from you. Spell out your “win” – or your desired outcome – in the opening seconds of your meetings and presentations. Tell your audiences what you want them to think, or know or do by the end.
2. Pay attention to crises and criticisms, but don’t necessarily run from them or fight back. There may be some important truths you want to stand by or back up. Be open to owning the situation, whether bad or good. It scores big reputational points for credibility and trust.
3. Audiences are smart. Scrutiny and skepticism can be harsh. Be as open, honest, and forthright as you can. Your audiences will see through you no matter what. So be real. It’s easier on you and always much appreciated by them.
Now I turn it over to you!
Choose one of the following two exercises and see how it feels to try a more transparent approach:
[Excerpted in part from Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, www.jocktalkbook.com]
